SEO / PPC Marketing Executive

OVERVIEW 

The SEO / Pay-Per-Click (PPC) Marketing Executive is responsible for researching, implementing, improving and reviewing the rankings and online marketing strategy for our client projects. This could be organic SEO, PPC or a combination of both.

This position is full time salaried with benefits, including attendance at various industry-specific conferences and training events.

 

We are seeking an enthusiastic SEO & PPC Marketing Exective to jon our award winning growing agency.

Working as part of a small team, you'll support our clients and internal team with website improvements to help gain higher rankings for our clients. You will need to stay up-to-date on both white hat and black hat SEO strategies to stay within search engine guidelines. You will be passionate about improving PPC campaigns, squeezing every possible click out of tight budgets and increasing key metrics.

The role includes:

  • You will be responsible for delivering effective digital marketing campaigns for our clients, ensuring that work is delivered on time and improvements in rankings are made.
  • You will get hands-on with deliverables, ensuring that they’re completed to a high standard
  • Monitor reporting and dashboards for our clients, analysing results with Google Analytics and other statistics 
  • You’ll deliver SEO work for clients including technical audits, keyword research and on-page optimisation
  • You will speak to clients regularly to update them on progress and results, answering any questions they have and making them feel confident in your ability
  • You will write ad copy and work with designers to brief in creative ads, keeping them in line with brand guidelines but also compelling to potential customers
  • Day-to-day, you will get hands-on with accounts to build campaigns, manage budgets, tweak ads, find what’s working and not working and ensure the account stays in good health
  • Writing effective SEO content for blogs, websites and social media accounts
  • Developing link building strategies 
  • You will also work with our client parternships team to ensure data is used across paid and non-paid marketing channels to drive the best ROI possible for clients

The successful applicant will report to the Client Partnership's team and will need to be able to work both as part of a team and in a self sustaining environment. They should be able to methodically document their work if required but on a day-to-day basis would be expected to work in a fast paced environment.
 

KEY RESPONSIBILITIES:

  • Strong understanding of the digital marketing landscape with a particularly strong understanding of SEO
  • Plenty of experience leading SEO tasks, such as technical audits, keyword research, on-page optimisation and analytics reviews
  • Experience getting hands-on with websites to make changes such as editing copy, uploading meta data or fixing problems
  • Experience meeting with clients and explaining SEO issues in a clear and easy to understand way
  • You’ll be comfortable using platforms such as Google Analytics to review client performance and drive strategy
  • You’ll have used SEO tools including Moz, Majestic SEO, SEMrush and Screaming Frog
  • You’ll keep up to date with industry changes and actively read blogs to further your SEO knowledge
  • Experience of working with platforms such as Shopify and Wordpress
  • Experience in coding, html. js .net asp php could also be an advantage. 

 

Our ideal candidate will possess both the experience and the skills as detailed above and will also have a passion for the digital channels.  We offer great development and training, hands on experience and competitive salary & benefits.